How to Improve Your Google Ads Impression Share Take a look at the impression section of the WordStream dashboard graph for a client I have been working with. When they signed onto WordStream at the beginning of September, their impression count was 12,839. The client was focused on how exa...
One of Google Ads’ greatest strengths is the granularity with which advertisers can target prospective customers. However, as powerful as Google’s targeting options are, they require care and attention if your ads are to be seen by the right people, at the right time, in the right place....
Discover how to make money with Google AdSense by monetizing your website, blog or YouTube channel. Display ads and start earning passive income online.
Adding individual ads to different areas of your website takes a lot of time. Most beginners struggle to find the best locations to display ads on their sites. To solve this, Google introduced auto-ads. This allows you to simply add one code snippet to your site and let Google AdSense fi...
Local Services Ads require active management. You will need to review each call to determine whether or not it is a lead. Google Local Services Ads work on a cost per lead basis (as opposed to PPC ads, which operate on a cost per click basis). Advertisers are only charged for the lead...
The point is simple: your account structure needs to work for you and your unique advertising needs!That said, there are a few rules that every Google Ads user should consider when organizing their accounts:Understand the metrics that contribute to your performance Segment campaigns into relevant ...
Google Ads is one of the most effective PPC channels out there. In this guide, we give you the nitty gritty about how to start advertising on Google.
You’ll find plenty of Google Ads examples across Google search, YouTube, and Display networks. But not all of them are good ones. Through our years of experience both working with clients and researching paid search campaigns, we gathered some of the best examples to show what it takes to...
How to Create a Google Ads Campaign To run Google Ads, you must have a Google Ads account, which you can create throughthis link. Then you will add your business information including your name, website, phone number, and app. From here, you have two options for creating your first camp...
Improve ad performance and increase click-through rates (CTR) Improving your Google Ads Quality Score can also enhance the performance of your ads, leading to higher click-through rates (CTR). The more relevant and engaging your ads are, the more likely use. ...