Email marketing is one of the digital marketing activities that implies the process of sending commercial email messages to a selected audience. The purpose of email campaigns is to drive purchases, subscriptions, and appointment booking, increase brand awareness, enhance the brand image or grow ...
Buying email addresses will grow your list but won’t help your campaigns. The customers whose emails you purchased did not consent to receiving your messages, so there’s no way to know whether they’re interested in your brand or what you’re selling. They may even report your message as...
A good domain reputation can improve email deliverability even if you change IP addresses. Tips for improving email deliverability To get into inboxes, it's essential to have a good sender reputation. This is something that needs to be built over time (and on an ongoing basis), and it...
MECLABS Institute), where he gave insights about optimizing email campaigns and the impact of each email element on the increase in the conversion rate. Here you can learn about the importance of optimizing your email marketing campaigns and how to craft your email messages to improve conversions...
Best Practices to Improve Email Deliverability Now, let’s have a look at how you can get into the good books of ISPs and ESPs to reach a higher email deliverability rate. 1. Authenticate Your Domain with SPF, DKIM, and DMARC Authenticating your sender domain by setting up proper SPF, DK...
It's a good thing to remember as you build your email program. In this post, we’re going to focus on click-through rates, to help you understand why your click-through rates might be low and how to improve them. Why is your click-through rate low? If you’re scratching your head...
campaignsbecause they offer insights into how effective your campaigns are and how you can improve them. By calculating the conversion rate for email marketing campaigns, you can identify strengths and weaknesses in your campaigns and adjust their marketing strategies accordingly to inspire more ...
Improve your email open rates and start making more online sales. Image source: Envato Elements Plus, the right email strategy can give you a good return on your investment. According to EmailToolTester, email marketing can deliver as much as a $36 return on investment for every dollar spen...
Learn about the basics of email marketing and find out how to optimize your email campaigns for better conversions.
13 actionable ways to improve your email click-through rates One of the reasons behind a drop in email engagement is that most email campaigns boil down to salesy and promotional messages. Being in a constant rush often leads to shortcuts – such as skipping segmentation and sending a generic...