How to Implement a New Strategy Without Disrupting Your Organization, Harvard Business Review (March): 100-109.Kaplan, R. S. e D. P. Norton. 2006b. How to Implement a New Strategy Without Disrupting Your Organization. Harvard Business Review, Mar: 100-109....
Increase conversions and loyalty with personalized marketing. Here are the three steps to implement now, and examples of successful brands.
When implementing a brand extension strategy, maintain consistency with your corebrand valuesandproduct positioning. It’s not enough for your new product to fall under the same brand name—the new product or service must also complement your brand’s identity to effectively leverage the brand equit...
COVID-19 and its ongoing repercussions have forced business leaders to reevaluate their priorities and strategies. One area where businesses across all regions have accelerated their commitments is around building new businesses. Leading growth businesses in particular have made this ...
When you make a business plan, you get to take time to step back, research your idea and the market you’re looking to enter, and understand the scope and the strategy behind your tactics. Learn how to write a business plan with this step-by-step guide, including tips for getting the...
partners. This tactic can open your business to new possibilities and expanded markets while improving your brand's image, giving it a competitive and innovative edge. Following a business development strategy can also streamline processes and mitigate risk, reducing costs and boosting your bottom ...
Your company won't be alone in embracing innovative new trends; your competitors will eventually be in these spaces. As you craft your brand strategy by creating benchmarks and understanding trends, implement a signature style that differentiates you from other brands. ...
Enable secure access to users, models and data. Safeguard AI models, data and infrastructure from adversarial attacks. Implement data privacy protection in the training, testing and operations phases. Conduct threat modeling and secure coding practices into the AI dev lifecycle....
Clearly, for digital and AI to deliver on their business transformation potential, the top team needs to be ready and willing to undertake the organizational “surgery” required to become a digitally capable enterprise. There are no quick fixes. You can’t simply implement a system or a ...
Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. But first, what is promotional pricing, and how can you implement i...