A strong base of loyal salon clients is a must, but you can’t stop there. Let’s talk about how to get new clients. 1. Craft an amazing guest experience The best way to attract new clients is something that is second nature to salon owners and stylists: be so amazing that your gue...
When it comes to your salon, the real heroes are your staff. They work tirelessly to represent your brand and build lasting relationships with your clients, mostly through in-person interactions. This need for human connection will never go away, and those relationships are crucial to th...
Now, you’d like to get the word out about your salon, and bring in more customers that could become salon regulars. To broaden your reach, be sure to read the ideas we’ve compiled to help. 1. Expand your social media marketing strategy To attract new clients to your salon, be ...
In salon finder possible clients can find you easily: http://www.bestnails.com/registration Now you can win a gift box with your registration: http://www.bestnails.com/nail-teaser/1397-register-upload---get-a-nail-tech-gift-box STEP 3 - Channels - Facebook advertisement and other ...
How to Set Boundaries with Salon Clients Client Relationships For Pros As an independent stylist, you need to set boundaries in your salon. Many small business owners choose the path of entrepreneurship to have more control over their schedule and make more money — but without proper boundarie...
Whether there’s enough demand for another salon in the area. Even if you are going to be the only salon, it doesn’t necessarily guarantee demand. Who are going to be your potential clients and how to attract them The competition in the area, whether it’s manageable, and how you are...
Be sure not to poach clients from your former employer. This can poison the water for you and even lead to legal action if you signed a noncompete agreement at your former job. Offer a free trial, new customer discount or work on spec to get in the door. Sometimes, you have to prove...
Any good leader knows that their team is the heart of the business. If your salon staff aren’t happy, clients are going to be affected. Good employee management means making time to support the needs of your salon staff and help them get on with their job. Train salon employees so they...
As humans, we like to belong, so don’t be afraid to “label” your clients. Whether these labels are based on visits, loyalty points, years as a client, etc., people like being part of groups that imply a superior level of status. Furthermore, consumers tend to spend more when they...
What are the things that are contributing to their auditory experience while they are in the salon? When you cover all of those, you contribute to their overall experience. I find that experience is one of the most often overlooked things inside every single salon. ...