One thing I hadn’t considered was that each ad should link to a landing page that’s specific to the service it’s promoting. Google restricts grant dollars from being used on ads that link to sites outside of a grant users’ domain. Luckily, I had spent the past 7 years cre...
Sharks like Barbara Corcoran and Mark Cuban aren’t going to bite. Having strong results behind your business is a key indicator for potential growth. Plus, the more specific your data, the more insight you’ll get into where and how investors can help you grow, such as by expanding to ...
Get a piece of paper and note your priorities and the end goal you want to achieve with email marketing. Setting a strong goal for your first email campaign will help you stay focused and realistic. Stop and think about what you want to achieve with this particular campaign. Based on this...
In other words, to achieve CTRs that are three times the average, you will need to test 20 different ad copy variations (on average) before you find the right one. When we improved our Quality Score from 5.56 to 7.95, we tested 24 ads in the process. Most people skip a strategic test...
The barrier to building your own online store is low, as anyone can spin up unique and high-quality products. This guide equips you with clear steps to get started in bringing your creative idea to market, whether you’re an entrepreneur or part of a larger business. 7 Steps for Selling...