Add These Columns to Your Spreadsheet: Average time on page Bounce Rate % of organic traffic Click-through rates (CTR) Conversion rates Combining the previous steps, your content audit spreadsheet could look something like this: Page TitlePage goals / purposeKeywordsPage URLPage-levelAverage time ...
Filters are a great addition to your internal search optimization process. When your site has lots of content, it’s hard to show optimal results without a filter. A great filter is a must-have to ensure that your results are relevant to the customer and to make it as easy as possible ...
You need to monitor results regularly. Review rankings, CTR, and new crawl errors weekly. Each month, check traffic trends, user behavior, and fixes made after the audit. Every quarter, you should run a fresh crawl with Screaming Frog, but keep in mind that running full scrawls is time-...
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Your access to your users is limited, and you may have a hard time understanding user behavior or knowing what users want. That’s where studying user behavior via user behavior analytics (UBA) comes in, giving you a window into the user experience you wouldn’t have otherwise....
Why now is a great time to take the leap How to come up with and validate a solid business idea Tips for building an all-star founding team Crafting a kickass marketing strategy Raising funds to fuel your growth My goal is for you to walk away fired up, equipped with a blueprint, and...
This document describes what you need to do in order to integrate your provider into Java SE so that algorithms and other services can be found when Java Security API clients request them.
It’s a score from 1-10 Google assigns to your ads based on three factors: Expectedclick-through rate(CTR): How likely it is that a user will click on your ad based on the ad copy and keyword targeting Ad relevance: How closely does your ad matches the search intent ...
Discover your competitors‘ strengths and leverage them to achieve your own success Free Competitor Analysis Tool Carlos Silva Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content...
Featured Resource: The Complete A/B Testing Kit 3. Analyze your email marketing performance. Once you’ve got your first few campaigns, it’s time to see how they’re performing. By diving into your email marketing analytics, you’ll be able to make better decisions that will help your bu...