The next likeliest place for customers to find products is with search, which makes up 30% of product discovery. And a critical portion for retailers is Google Shopping, the leading price comparison portal that drives over 76% of retail search ad spend. This means that merchants who underutili...
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If you don’t have historical performance, then be ready to be competitive. Increase your keyword bids, increase your campaign budgets. Just make sure you are ready.” Ben Gemkow Senior Manager, Commerce Media at Tinuiti2. Analyze Your Historical Performance...
(IoT) devices have made it possible to improve the efficiency of water use. However, it is the application of control strategies based on advanced machine learning techniques that enables the adoption of smart irrigation scheduling and the immediate economic, social, and environmental benefits. This...
However, there is still a lack of research on killer content of social commerce platforms in the existing literature. Thus, we need to compare traditional e-commerce platforms with social commerce in order to find the advantages of social commerce. Its advantage may be the killer content on ...
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The next likeliest place for customers to find products is with search, which makes up 30% of product discovery. And a critical portion for retailers is Google Shopping, the leading price comparison portal that drives over 76% of retail search ad spend. This means that merchants who underutili...
Unlike paid search campaigns, Google Shopping doesn’t let you target specific keywords to control the intent of your traffic and how you bid on it. The searches that trigger your ad are totally dependent on your product feed. “We hardly ever use the product titles that are on our website...