Unlike paid search campaigns, Google Shopping doesn’t let you target specific keywords to control the intent of your traffic and how you bid on it. The searches that trigger your ad are totally dependent on your product feed. “We hardly ever use the product titles that are on our website...
If you don’t have historical performance, then be ready to be competitive. Increase your keyword bids, increase your campaign budgets. Just make sure you are ready.” Ben Gemkow Senior Manager, Commerce Media at Tinuiti2. Analyze Your Historical Performance...
Unlike paid search campaigns, Google Shopping doesn’t let you target specific keywords to control the intent of your traffic and how you bid on it. The searches that trigger your ad are totally dependent on your product feed. “We hardly ever use the product titles that are on our website...
There’s no way around it: Amazon and Google own product discovery online. According to the latestFuture Shopperreport, 36% of all product searches start on one of those two platforms. The bulk of product discovery often takes place on Amazon, where commoditization and lack of data sharing un...