🔰TL;DR:A well-designed logo is your brand's visual handshake. It's not just pretty pictures—it's a strategic asset that can make or break your business. This guide will walk you through the entire process of creating a killer logo, from understanding the psychology behind great designs...
If you plan to use a common symbol for your company logo, it is crucial that you make it distinct like these businesses and institutions have done. Separate your brand from the competition by attaching a word mark, adding a design flourish, or using a unique color scheme to signify that y...
They can be hard to make distinctive if your company name is familiar or generic. They can also not work well for companies with long names. They do not offer a dissociated symbol that can be used independently, such as on a favicon or an app icon. Despite the challenges, wordmarks rema...
Ready to design your own logo? Start creating now. What is a logo?A logo is a branded design that functions as a symbol for a particular business, representing the essence of its purpose and personality. Just like the ubiquitous Nike swoosh or McDonald’s golden arches, your logo will ...
The color, font, and imagery within the logo contribute to the overall narrative a brand seeks to convey. It’s not merely a graphic; it’s a symbol that encapsulates the brand’s essence and communicates it to the world. The Nike swoosh, McDonald’s golden arches, or Apple’s bitten ...
Another overlay featured offered by many charting platforms is the ability to draw support and resistance lines on a stock's price chart. Support is the lower-bound of a stock's price over a given period of time — it's a level that the stock might approach, but never seems to dip ...
The symbol is an identifying element of your brand, and it can be abstract or literal. Think of the iconic Nike swoosh and Apple logo—an smoothed checkmark that’s abstract and an apple thatreferences the forbidden fruit. How and when to use combination logos ...
Case in point: The world’s largest shoe manufacturer, Nike, uses a simple graphic swoosh to represent their brand and stand out. An acronym to remember is the cliche-but-useful K.I.S.S. (“keep it simple stupid”). Don’t add elements just because you think your logo is boring. Wh...
A pair of all-black or all-white classic leather sneakers are bound to blend in and not draw attention to the fact that you've opted for sneakers over dress shoes. Meanwhile, if you opt for some Chicago Jordan 1s or chunky retro runners, your footwear will likely become the centerpiece ...
Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda. A brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an ...