By understanding how design elements such as color, font emphasis, kerning, shapes and silhouettes work together, anyone with access to a logo maker, can create a stunning logo that is sure to draw attention and stand out from the competition. Once you’ve outlined your elements, it’s time...
Step 1: Draw inspiration from others. Explore logos from other brands using Pinterest or Behance to find what resonates with you and what works or doesn't. Step 2: Draw inspiration from your company. Revisit your brand’s personality and story. This way you can use symbols, icons, or ele...
3. Draw the line between inspiration and originality When designing your logo, it's vital to draw a stark line between being inspired by a design and outright copying it. We all appreciate creativity and originality, so aim to create an original piece that reflects your unique brand identity....
A good example is Nike, which uses single-leg mannequins but refuses to sell single shoes. This issue escalated to a significant controversy this year when a Paralympian brought this topic up to Nike. Single-leged mannequin in Nike’s official store Long story short, be consequent when you s...
Your business will always have competition. But, don't worry—that's a good thing. Here's how to use industry competition as a chance to grow and improve.
Here are the worksheets to use when naming a brand—you can print and fill them out with pen or pencil. Brand Naming Worksheets You can also just use these worksheets to draw exercises on a whiteboard. With thepremium naming guidepurchase, you will alsoget my fillable PDFsthat you can use...
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now A pair of all-black or all-white classic leather sneakers are bound to blend in and not draw attention to the fact that you've opted for sneakers over dress shoes. Meanwhile, if you opt for some Chicago ...
You can also draw an icon to be used as your logo. However, you will need strong design skills to come up with a unique idea for your brand image. For our own brands, we use a combination of both wordmarks and icons. For example, our sister companyOptinMonster’slogo has a mascot ...
Draw a portrait of your potential users Make a table-like scheme with epics and possible user stories Sketch a navigation concept for your fitness app At the end of the discovery stage, you’ll get alow-fidelity app prototype, needed to ensure all stakeholders have a common vision. ...
Creating a brand provides numerous benefits to acorporationor an individual. A company that gets its message across can induce and evoke emotion within its customers, resulting in unique relationships. The companies rely on these customers to help draw in others. This helps companies build trust an...