When you embark on your own logo design process, you’ve got to do it right. Learn how to design a logo in this comprehensive step-by-step guide.
You canadd simple shapesto the logo found in Photoshop. These shapes can be added to the logo or used as the main element. For my home decor logo, I want to block out the middle of the D to add a more customized shape. To do this, I can select theRectangle Tool (U)and draw a...
In the last section, we're going to create a human brand persona, which includes your brand personality, your brand voice and your brand tagline. So to sum up, we’re going to run 9 branding exercises in 3 different section. I’m going to draw each exercise on the whiteboard, but you...
Negative space is a creative use of white space within an image to create a whole new image. It’s a great way to add more depth to your logo and draw the eye to certain areas. The Snooty Peacock uses white space to its advantage. At first glance, you’ll see the outline of a wo...
Think of iconic logos like Apple or Nike - simplicity and distinctiveness make them immediately identifiable. 3. Draw the line between inspiration and originality When designing your logo, it's vital to draw a stark line between being inspired by a design and outright copying it. We all appreci...
Apple, and Nike pour millions into their branding efforts each year, yet no single marketing campaign will have as big of an impact as the central image:their logo, also known as their brand identity. As a business, brand, creative, or influencer, you probably want to have that same effec...
You can also just use these worksheets to draw exercises on a whiteboard. With thepremium naming guidepurchase, you will alsoget my fillable PDFsthat you can use to run your session online via Zoom or Skype. However, I alwaysrecommend to have a printed copy(even if you work remotely) jus...
Draw inspiration directly from your name Sometimes the best place to look for personal logo inspiration is in your own name. If you’re lucky enough to have a name that’s a homophone or a homonym, you can easily work that to your advantage. For example, Jane Doe might incorporate a fem...
Mind mapsare a great way to get ideas out of your head for your logo or for your online research to find inspiration for your logo. Just write your business name or a word that describes it in the middle of a piece of paper, circle it, then draw out other things that come to mind...
1. Logo The Pixar logo is as iconic as logos get Your brand identity starts with a simple logo design. If you want to understand the power of a visual brand logo, consider this: If someone mentions a swoosh, you think of the brand Nike. And who doesn’t recognize the iconic golden ...