When you embark on your own logo design process, you’ve got to do it right. Learn how to design a logo in this comprehensive step-by-step guide.
2. Uncluttered, so no other design elements are close to the logo 3. Placed near the top of the pack (around 10% to 25% from the top). This helps ease the hierarchy (the order in which design elements are seen). Our meta-learnings reveal that designs that draw attention to the ...
You can also just use these worksheets to draw exercises on a whiteboard. With the premium naming guide purchase, you will also get my fillable PDFs that you can use to run your session online via Zoom or Skype. However, I always recommend to have a printed copy (even if you work remo...
ellipses, polygons and custom shapes. You can draw a basic shape using the Pen tool and eventually experiment with complex shapes to add depth to your logo design.
Apple, and Nike pour millions into their branding efforts each year, yet no single marketing campaign will have as big of an impact as the central image:their logo, also known as their brand identity. As a business, brand, creative, or influencer, you probably want to have that same effec...
Mind mapsare a great way to get ideas out of your head for your logo or for your online research to find inspiration for your logo. Just write your business name or a word that describes it in the middle of a piece of paper, circle it, then draw out other things that come to mind...
Another proof of the advantages of simplicity can be seen in the experiment of theVanmonster website. They asked 100 people to draw the logos of different car companies from memory. Obviously, the simple Audi or Ford logos were more accurately drawn than the rather complicated Alfa Romeo one....
Draw inspiration directly from your name Sometimes the best place to look for personal logo inspiration is in your own name. If you’re lucky enough to have a name that’s a homophone or a homonym, you can easily work that to your advantage. For example, Jane Doe might incorporate a fem...
You can also draw an icon to be used as your logo. However, you will need strong design skills to come up with a unique idea for your brand image. For our own brands, we use a combination of both wordmarks and icons. For example, our sister companyOptinMonster’slogo has a mascot ...
The color, font, and imagery within the logo contribute to the overall narrative a brand seeks to convey. It’s not merely a graphic; it’s a symbol that encapsulates the brand’s essence and communicates it to the world. The Nike swoosh, McDonald’s golden arches, or Apple’s bitten ...