From here, you have two options for creating your first campaign: through Google Ads Manager or with Metricool’s Google Ads. Both of these platforms offer free ad tools, to run and analyze campaigns. Let’s run through how to create Google ads campaigns for each! Google’s Native Ads Ma...
These five steps to create a Google Ads campaign are the same for every campaign type: 1. Choose a campaign objective and type When you create a new campaign in Google Ads, your first prompt will be to define your objective. This helps Google recommend the campaign types that best suit yo...
Every time a user searches on Google, searches on a partner site, or visits a site/app in Google's network, the system runs an auction. And it considers advertisers’ bids as well as factors like ad quality and relevance to determine whether your ad will appear and where it will be pos...
To see keyword data for their ads, simply click the “Keywords” tab right below each ad to show what’s triggering these ads. Next, let’s jump back over to SpyFu under the “AdWords History” section to view the top performing ads for a given domain. Here, we can get historical da...
The multibillion-dollar tech company has been using ML in its proprietary PPC platform (Google Ads) for over a decade now. In fact, the aforementioned AdWords Express was developed to simplify the ad campaign creation process. With it, they could put a lot of the heavy lifting on the ...
If you’re new to paid search (or it’s been a while), how to build a Google Ads account from scratch can seem daunting. How do you know you’re doing this “the right way”? What are you missing? Could your campaigns be better? The amount of doubt that can seep into your head...
Sometimes, you have a hard time hitting your Google Ads budget. No matter what you do, you can’t seem to reach your spend level! But you don’t want How do you diagnose an under-spending Google Ads campaign?
While there are other options for running PPC campaigns, Google Ads is the best platform for reaching the most leads. Learn how to set it up!
Before you run a Google Search campaign, you need to do some groundwork and develop a plan for your ad group. Running a Google Search campaign can cost a lot of money and, if you don’t plan ahead, you’ll end up running ads that don’t generate an R.O.I. – while losing a ...
If you want to make sure that your business gets noticed, check out our step-by-step guide for how to set up a Google Ads campaign. 1. Start Here The first step to setting up your campaign is to head over toGoogle’s advertising siteand click the “Get Started Now” button. ...