Effective retail packaging must strike a balance between aesthetics and functionality. Visual appeal catches the customer's eye, while functionality ensures that the product is well-protected and easy to use. Think about it: a beautifully designed package that falls apart in transit is a failure, ...
click-through rates, andconversion rates, to identify areas where your product categorization may need improvement. Use these insights to refine your categories and subcategories, aligning them with your customers’ changing needs and preferences. Additionally, keep an eye on your competitors’ ...
This can be a fully immersive retail design or subtle additions to the online or in-store space to help customers connect with your products. Canada Goose, for example, specializes in clothing for cold weather. To help people truly test their products before buying, the company created cold ...
McCown, Michael
A simple packaging design is more effective if the market is visually agitated. FYI Product packaging can directly correlate to profit margin. For example, if you decrease your overall packaging costs by volume or material, you can reduce the price of your product. Conversely, upgrading your ...
The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in the packaging industry. Many consumer products will soon be in packages that are stronger, sustainable, and smart.
8. Provide a Smooth Supply Chain by Avoiding Overpackaging. The retail supply chain is abundant with packaging materials. Products are packaged in many ways before they reach you, often using additional packaging. Thus, it is important to optimize the movement of goods throughout the supply chain...
Delivery packaging is a crucial part of brand consistency. Think of it as an extension of your brand from its digital channels, right through to the tangible retail packaging the customer sees when they receive the product. It’s a part of your brand’s story.Think about the mission, values...
7. Focus on product packaging. Packaging does more than protect the product and provide information to your customers. It’s also an important visual element that can make a powerful first impression, convey your brand identity, and reinforce a customer’s purchase decision. Done well, packaging...
Brand design and style: Put your unique flavor into your business. Make sure the overall look and feel is consistent across your product collection, clothing logo, eCommerce website, packaging, social media and marketing campaigns. The style you’re going for should also be in line with every...