Want to design eye-catching product packaging that jumps off the shelf? These industry experts share their top product packaging design tips, tricks & advice.
In the development of new packaging, little attention is paid to its practical recyclability, according to a report released in July by GreenBlue, a nonprofit that equips business with the science and resources to make products more sustainable.The Yellow Sheet Official Board Markets Group...
The success of the product packaging depends on many factors, including the design, materials used, and the application of these materials. How to Create an Effective Packaging Design Before you talk to apackaging supplier, there are many things you need to plan out before submitting your packagi...
In addition to QR codes and AR, brands are exploring other interactive elements to elevate their packaging design. These include touch-sensitive packaging, temperature-responsive materials, and even audio-enhanced packaging that plays sounds or music upon interaction. These innovative features capture the...
1. Differentiate yourself with a custom box design Combined with your brand font and colours, custom box packaging can play a part in your branding. When you go the extra mile, a thoughtful and unique packaging design can make any recipient feel special. This will further contribu...
4. “Pilot test” your design Once you have designed your product’s unique packaging, run this design by trusted others to understand how they perceive it. This can act like a quality check: these individuals may be able to point out something you missed. And the best way to...
While good packaging mostly works on the subconscious level, bad packaging is memorable for all the wrong reasons. So we’re going to look at some of the most heinous examples of bad packaging design and discuss how they could have been improved.
The physical design optimizes both the use of materials and energy. It can be effectively recovered and utilized in closed-loop cycles in biological and industrial processes. The packaging should also draw attention to your brand logo, tagline if there is one, and the relevant information about ...
How to design packaging tape Creating your own custompackaging tapedesign is easy! Our packaging tape is 2.81" wide and repeats itself every 12". For a seamless pattern, your design should be formatted to repeat every 12" or any factor of 12" (2, 3, 4, or 6 inches)....
Monica Toriello:Hello, everyone. As you know, on this podcast, we talk about the most important topics in the retail and consumer packaged goods [CPG] industries. Today, we’ll be zeroing in on thePin CPG. Consumer packaged goods, by definition, have packaging around them, andpack...