Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to...
Designers are geniuses—they're able to take an idea in your brain and turn it into a beautiful reality. But if you're on a shoestring budget, design resources might not be in the cards. That means, just like with many other aspects of your business, you'll have to start by doing ...
In branded house structure, the parent brand is directly attached to every sub-brand and product line. An example of this type of brand architecture is FedEx: each of all the company’s brands (such as FedEx Freight, FedEx Express, FedEx Office, and more) incorporate the FedEx name and ...
Design a professional logo Define a visual language Build a brand voice Apply your branding consistently 01. Research the competition Before diving deep into your brand, develop a clear grasp of your playing field. Conduct market research to define your target audience as well as direct and indire...
HOW Design Live is where inspiration, community and creativity converge in a 3-day event that you can’t afford to miss.Founded in 1985, the HOW brand began its life as a print magazine. In 2023, HOW Design Live is celebrating 33 years of serving the business, creativity and technology ...
When it comes to branding, consistency is everything! Use these 6 simple steps to build a brand style guide that will ensure brand consistency.
Elements of great restaurant logo design An effective logo design uses iconography, typography, and a complementary color palette to create a visual mark that helps your brand stand out and be recognized. A logo can be either a wordmark, a brandmark, or both. Ultimately, you want an eye-cat...
You can identify brand architecture by looking at how a company positions its sub-brands in relation to the parent company. If all sub-brands are interrelated, the company is likely using a branded house or endorsed brands model. If the company’s sub-brands are fully differentiated, the comp...
Your brand identity involves all thevisual elementsrelated to your brand. These can be your logo, website design, or your packaging. However,brand identityisn’t only a box or a website butthe feeling your brand will triggerwhen customers interact with it, to make visitors and search engines...
simply note what works and doesn’t across each company’s design and marketing strategy. Survey theirwebsite brandingand social media platforms for tone of voice andbrand messagingand observe any elements you’d like your brand to include, as well as any that are missing or could be improved...