Every brand wants to create the kind of digital presence that gets results, but this can be an interesting challenge to undertake. One part of this challenge is creating a tone of voice for your brand that truly works. If you are wondering how to define your brand’s tone of voice, we ...
How to define your brand’s values When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right. The steps below outline how the team formulated our current set of values. ...
Defining My Personal Brand First, let me tell you a bit about my content creator journey, so that you understand where I’m coming from. Context is everything, and it helps a lot as we go through this journey together to find and define your personal brand as a content creator! In ...
Try it Now for Free → Share Get Instant Domain Overview Discover your competitors‘ strengths and leverage them to achieve your own success Free Competitor Analysis Tool Eugenia Verbina Content marketing specialist with 5 years of experience in content creation and management in English, Spanish and...
It's not easy to define yourbrand identity, but it's essential to differentiate yourself from your competitors and stand out. When it comes to creating brand identity, it starts with asking yourself, “What's my brand really about?” Then, the trick is to create a personality and a vibe...
Your core brand values are the compass pointing to your business success. Read about it here. Download the free worksheet to define your core brand values!
To define your brand’s personality, start by asking yourself questions like: What is important to you as a company? What does your brand stand for? What are your non-negotiables (e.g., low prices, high quality, great customer service)?
Some basic questions to ask when defining a brand include the type of core services or products to offer and the need to modify a business model. The author suggests stating the services or products to offer, determining what motivates the decision markers in their key market, promoting the ...
How to design a logo from scratch Choose the best option Integrate the logo into your business 1. Define your brand identity Brand identitydesign is a catch-all term for the visual elements of your brand, including your brand colors, your logo, and the way elements of your brand are design...
Your core values are the guiding principles that shape every decision you make for your business. They define how you treat your customers, how you interact with your team, and how you represent yourself to the world. Here’s how to uncover and define your brand’s core values: ...