Here are some brainstorming questions to get the ball rolling: What adjectives describe my brand? Who is my ideal customer? What colors represent my brand values and message? What symbols or characters could I use in my design? What are some of my personal favorite logos, and why? These ...
These regional efforts can then be integrated with the appropriate discount rate for a company's economic valuation system. We also share some lessons learned regarding the business realities of a company's dry hole tolerance to better ... GP Citron,JA Mackay,PR Rose - 《Geological Society Lond...
Learn how to run brand storytelling workshops through my 6-step free guide to writing a brand story in 2022.
Once we’ve done that, now let’s circle the most important findings in order to describe our target audience in 1 or 2 short sentences. And then we put this outcome in the main Strategy Worksheet. Now, since we’ve created the overall target audience profile, now let’s analyze your ...
How do I use my brand promise? Once you have created your brand promise, you must figure out how to use it. Start by creating a simpletaglinethat defines your brand promise. This is similar to a motto or tagline. The tagline should describe your brand promise and what it promises to de...
If [BRAND] was a person, how would you describe them? Have you seen [brand name]’s advertisements? If so, where? What did they make you think? List five words you would choose to describe [BRAND] Focus groups Focus groups, whether in a room together on in a digital space, allow...
There’s a simple formula you can use to help put your brand vision together: Action – use an action word to describe what you want to do, such as empower. Target audience – who are you speaking to? Try to be specific and identify who your target audience is ...
Marketers often describe brands through the lens of human traits. Just as a human being can have a sophisticated personality, a business can have a sophisticated brand personality. Much in the way a human being can seem down to earth, so too can a brand....
Write down a list of traits that describe (or you would like to describe) your brand; customers are more likely to buy from brands whose personality is similar to their own, so the set of traits for your brand personality will define how your customers will feel about your brand. It’s...
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