How to create a marketing funnel Every business has a customer journey and, therefore, a marketing funnel. So in theory, you can’t “create” a marketing funnel—you can only tweak and improve it. Practically speaking, “creating” a marketing funnel means executing marketing strategies at dif...
Step 4: Create Your Top-of-Funnel Content (Awareness/Attention) Step 5: Create Middle-of-Funnel Content (Interest) Step 6: Create Bottom-of-Funnel Content (Desire and Action) Step 7: Strengthen Your Content Marketing Funnel to Reach “Effective Frequency” Step 8: Measure and Optimize Your M...
Top-of-funnel marketing aims to increase awareness among potential customers who are not yet purchase-ready. Create online content that appears high in Google searches, that solves problems, or that is attractive and interesting enough to get traction on social media. Middle-of-funnel Once a lead...
In the online world, your marketing funnel can make or break your business. If it’s working for you, you’ve got relevant leads and sales coming in regularly. If it’s not working, it can be hard to get those sales. At Interact, we’re all about providing content that helps you gr...
PART 2: Creating Your Online Marketing Funnel Create a landing page One of the biggest mistakes people make when it comes to online advertising is sending people to poor landing pages, worse yet, their homepage. When someone clicks on your ad you have to send them to exactly what they are...
2. Create Brand Awareness Create brand awareness in your audience. Once you have determined who your potential customers are, you will need to create brand awareness. This is an important stage in your content marketing funnel because it is the first step you make to turn random people into ...
The 3 Stages of the Content Marketing Funnel How to Measure: Top of Funnel PRO TIP: Measure Your Content Marketing Performance Like a Pro How to Measure: Middle of Funnel How to Measure: Bottom of Funnel Bonus: 6 Ways to Keep Your Content Marketing Funnel On-Track Get a clearer pictu...
Then create the lead magnet using attract.io, a free lead magnet creator. Email marketing provider Now you need something to send your lead magnet to the people who sign up. This is calledEmail Marketing Automation Software. You'll also need this for delivering follow-up emails to continue ...
The specifics of the action will depend on the nature of your marketing outreach. It could mean signing up for a subscription, filling out details on a form, or making a purchase. Reasons to use a digital marketing funnel Here are a few reasons why you might wish to create a digital ma...
Plan your marketing strategies to go beyond simply generating likes or shares and ultimately inspire followers to move down the sales funnel and make a purchase. If you can do this, you'll watch your social media campaigns drive real business growth. Luke Carlino By submi...