Artificial intelligence (AI) has already begun transforming digital marketing, and by 2025, it will become an integral part of every marketer’s toolkit. Personalization at Scale AI will make hyper-personalized marketing a reality, with brands delivering tailored content, products, and offers based...
Become more digitally mature with strategic alignment. Learn how it drives digital experience maturity and discover best practices for success.
In today’s crowded digital landscape, simply hosting a webinar isn’t enough. You need a funnel that guides your audience from awareness to action, with every step optimized for conversion. Recent data reveals that 73% of sales and marketing leaders consider webinars the best way to generate...
What is a Digital Marketing Strategy? A digital marketing strategy is a detailed plan with all of the steps you’ll take to reach your goals. It will include your audience’s buyer personas; a variety of marketing channels; your goals and sales funnel; and measurement tools. Everything in ...
The transformation funnel is about the impact a creator makes on a student from their first interaction to their tenth purchase. They help students make a transformation. So, when we build tools for selling education, we build them to enable that transformation. And, it means we’re creating ...
Earned Digital Media Advertising This is advertising that comes from the press or your consumers. You cannot really control this type of advertising. A common example is word-of-mouth. Got it Missed it Sales Funnel: Prospects This term refers to customers in the sales funnel marketing approach....
An inbound marketing strategy gets all the digital marketing tactics you've heard about working together in cohesive plan. Learn how one can work for you!
Having a strong Twitter marketing strategy is a must for businesses in 2022. Find everything you need to know about creating your own here.
You can use them for creating persona-specific content, experimenting in the sales funnel, or creating features. Validate and refine your ideal customer persona Revising customer personas is crucial to maintaining the accuracy and effectiveness of your marketing efforts. As markets evolve, so too ...
Since banners and basic ads were printed in the past, marketing has developed rapidly in the digital world. Increasing sales requires attracting customers. Let us see how?