the types of content you’re sharing over the course of a month. They can also help you plan for the future. For example, if you’re planning a product launch, you can look at your social media content plan to determine the types of content you should create to announce the new ...
A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking the time ...
To run a successful social media marketing campaign,you will need to planthe content for your social media as well, because the content is your main thing and you need to be very careful about it. If the content is good enough, then the audience will follow you and your marketing will p...
This simple process for finding, creating, and scheduling good social media content will help you stay on track and create an engaging brand for your business online. 1. Curate & create content First, it’s important to understand thedifference betweencontentcurationand contentcreation. Content cura...
2. Create With Your Dream Customers in Mind So with all the possibilities, how do you decide what your social media content should be? Keep your focus on what your dream customers want and need. What would they find useful or delightful? What do they care about? You have to know...
This rule refers to a ratio of sharing on social media—4 educational and entertaining posts for every 1 “soft promotion” and every 1 “hard promotion.” I’ll get into some additional ratios next. The elements of a successful social media content plan 1. The best content rules and rat...
The ability to re-share content at a later date; and Access to robust social media analytics. Most importantly, have fun Not only cansocial sellingbe a game-changer for organizations, but it can also be a lot of fun. It provides ample opportunity for creativity. ...
“You can’t have a social media strategy without a content strategy.” I thought this was brilliant. She clarified far more effectively and in fewer words what I had been saying. But what does it mean to have a content strategy?
social media messages and create the right tone and conversation that encourages your audience to interact with your content. In essence, you're going to need to reread your content and pulling out the best talking points based on what your audience is going to get from your content. Things ...
Before you create your social media content calendar, make sure you sit down with your team andset yourself SMART goals(specific, measurable, achievable, relevant, and time-bound). It’s also important tounderstand what KPIs you will use to measure your performanceagainst these goals. For instan...