Being flexible and creative in the way youconduct user researchis essential to uncovering the insights you need to design a product that meets user needs. Remote and asynchronous techniques and a strategic approach to user recruitment can go a long way toward helping a solo designer balance resear...
This idea was taken up by cognitive ethnography (Lave, 1988), which acknowledged that cognitive activities are not solely mental but also rely on the material elements in the context which anchor the necessary information supports. When Jean Lave and colleagues (1984) studied arithmetic calculations...
Conduct focus groups in-person or online using apps that lend themselves to the purpose. Many local libraries and community centers have rooms that you can use at little or no cost. Trade shows and conferences also offer an opportunity to conduct interviews and focus groups. You can also use ...
How is the Greek alphabet similar to the English alphabet? Discuss the difference between language and dialect. How does an author conduct an ethnography? How is policy journalism different from reporting? How similar are the Germanic languages?
This work, jointly authored by the researcher, the Research Ethics Committee (REC) chair and an informed outsider, walks the reader through the ethical challenges the researcher experienced seeking REC approval to conduct a visual ethnography of a secondary school's rowing event. Eventually, the ...
‘ethnography’. If I later add an article to Bookends and assign it the keyword ‘ethnography’, it will be automatically added to the ‘ethnography’ smart group. Smart groups are very flexible. While I mainly organise them by keyword, you can create smart groups based on a whole range ...
Having chosen your research methodology, it’s time to develop your research instruments. This is an essential step when you conduct brand research. Think of it as your toolkit for digging into the heart of your brand strategy. You’ll want to use various tools, from focus groups to online...
The purpose of content analysis is to organize and elicit meaning from the data collected and to draw realistic conclusions from it. The researcher must choose whether the analysis should be of a broad surface structure (a manifest analysis) or of a deep structure (a latent analysis). Four ...
When writing a persuasive essay, you are presenting your opinion about an issue and providing material that is designed to persuade your reader that your opinion is right. An essay about a controversial social issue, such as euthanasia and/or the death penalty, would be an example of a persua...
Sam Ladner, PhD, author of Practical Ethnography and Mixed Methods “Interviewing Usersis a goldmine of knowledge for anyone who wants to effectively conduct user interviews. It’s well-written, engaging, and full of practical advice.”