perverse phrase captures nicely the improvisational quality of fieldwork, the confusing overlap between informal streetcorner conversation and the serious inquiry embodied in ethnographic fieldwork, and the profound level of understanding of the other for which ethnography aims through apparently casual ...
User research is essential to product design, but it can be challenging to do alone. Explore how a solo designer can optimize time and resources to uncover important user insights.
I may create a smart group for all entries with the keyword ‘ethnography’. If I later add an article to Bookends and assign it the keyword ‘ethnography’, it will be automatically added to the ‘ethnography’ smart group. Smart groups are very flexible. While I mainly organise them by ...
Choose a qualitative approach. This should match or be connected to the subject of your study. Examples of qualitative approaches include ethnography (immersing yourself in one specific culture or group of people to conduct in-depth interviews and observation), phenomenology (exploring the participant...
Ethnography – Ethnography simply means interactions with others in their natural environment. A common method is “fly on the wall” where a researcher quietly observes someone in a store or using a product. A digital method involves heat maps to test where a visitor’s attention lingers on a...
Making ethnography accessible: bringing real-world experience to HCI designers and software engineers We propose that bringing real-world experience through field studies of work and other environments where systems are used is a means of bridging the gap between software engineering and HCI. We argue...
Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study. A few example qualitative research questions: What is it like being an Antarctic explorer during winter? What are the experiences of Yoruba speakers in the ...
Combination of research techniques:Market research offers a way for companies to combine qualitative research (e.g. deep focus groups, customer ethnography) and quantitative research (e.g. survey results, big data analysis). However, these market research techniques also involve the following considera...
“Interviewing Usersis a straightforward guide to the practice of UX research. Steve also invites the reader into the community of practice of UX research by bringing in writings from other practitioners from across the globe.” Sam Ladner, PhD, author of Practical Ethnography and Mixed Methods ...
In qualitative research, several analysis methods can be used, for example, phenomenology, hermeneutics, grounded theory, ethnography, phenomenographic and content analysis (Burnard, 1995). In contrast to qualitive research methods, qualitative content analysis is not linked to any particular science, and...