To make a podcast work, you’ll need an audio file and anRSS Feedthat listeners can subscribe to. This setup ensures they receive new episodes automatically, keeping them engaged with your latest content. Since WordPress has a built-in RSS feed system, we’ve seen many podcasters choose it ...
Learn how to start a podcast today for free. I'll teach you how to make it, how to launch it, and how to profit. All you need is a great show idea.
Podcasting is a marathon, not a sprint. You might have tried a couple of these strategies and recommendations I’m about to talk about here a few times, but if you still haven’t reached the podcast growth you want, then I can guarantee that you haven’t done them enough. ...
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In a phrase, the state ofprogrammatic podcast advertisingwas still uncertain—and it still is. According to a Digiday article published in 2023, advertisersare hesitant to buy programmatic podcast ads. Why? They still love host-read ads, and programmatic technology strips their ability to vet the...
There are three key players in podcast advertising. First, the podcaster. For many shows—especially smaller, independent ones—you can buy ads directly by reaching out to them through their website or social media accounts. Look for a contact email on their site or send ad requests through ...
Podcasts. Often overlooked, podcast advertising is relatively low-cost and reaches a well-targeted audience. Audio ads can be placed before, in the middle, and at the end of episodes, with some podcasts also offering video placements on streaming platforms. 4. Determine the ad’s purpose. Know...
Apply this same logic and math to get buy-in for native advertising to syndicate your podcast. Whether you are aiming for a budget for production, syndication or both; use the data from the Podcast Consumer Report to add independent research meat to your pitch. Get creative by looking at ...
A podcast is a potential marketing and distribution channel and a whole new business model for media companies. A podcast can be promoted via SEO (by enabling Google to index and rank the podcast), social media, RSS feed, using tags and proper categories
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