On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing v...
You don’t need to be a very technical person, nor do you require a lot of money, to learn how to start a podcast. This guide will be your A to Z step-by-step walkthrough on how to get started with your first podcast. We’ll cover everything from the very technical to...
I was listening to an episode of the Media Roundtable where people who work in the podcast advertising space answered if they listened to ads. I know I do not like bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want ...
This 10-step guide on how to start a podcast includes: 1) Refining your concept, 2) Planning your podcast, 3) Choosing a hosting platform, 4) Designing your podcast artwork, all the way to #10, Monetizing your podcast. Start your podcast today!
A clear content strategy acts as your podcast's compass. Start by really getting to know your target listeners – what problems do they face? What information are they seeking? For example, if you run an entrepreneurship podcast, your audience likely wants practical advice about starting businesse...
This is low hanging fruit for how to get a podcast following. You’d be surprised at how many people skip this step! You should make it easy for people to find your podcast. You’re probably on Apple Podcasts but there’s also Google Podcasts, Spotify, Stitcher, TuneIn Radio and PodCh...
Can you use Facebook Ads to promote your podcast? Facebook ads for podcasts aren’t something Facebook is discussing at this time, but I imagine they will provide a way for you to create an individualized ad that specifically targets podcast listeners in your niche. You can, however, use...
Some podcasts even report CPMs for such ads reaching heights of around $40-$50. This serves as a clear indication of the power of well-placed and well-executed host-read advertisements. On the topic of CPMs, let’s review the different podcast sponsorship models. Get The #1 Marketing Asset...
Here are a few things I make sure to do before and during each episode of my show. Prepare So you might think you can get away with not preparing for your podcast because you can edit it later. I know many people who follow a similar process when writing blog posts, but in my exper...
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