Campaign Manager, the advertising platform on LinkedIn, reports a wide range of metrics for every campaign you run. Learn how to use that info to measure ad performance and identify opportunities to improve your ROI. 1. Choose your objective Three common goals of marketing campaigns are to: ...
Being a compassionate leader is being a good leader. It can be hard to do that when the rest of the company’s culture seems to rely on favoritism or neglect. What can you do if you want to manage your team with compassion, but your leadership hasn’t bought into this philosophy? The...
That’s why it’s a good idea to create a social media content plan. Instead of trying to summon good ideas out of thin air, you can look at what worked before and double down on your most successful content types. Say you’re trying to build an audience for your café on Instagram....
That’s why it’s a good idea to create a social media content plan. Instead of trying to summon good ideas out of thin air, you can look at what worked before and double down on your most successful content types. Say you’re trying to build an audience for your café on Instagram....
What I love about this template is that it allows you and your clients to set up a full-funnel campaign structure that follows PPC best practices. Once you do that, you’ll be better positioned to maximize the return on your PPC investment. The template is broken into two sections: Ads ...
involves team processes, be sure to find a long term solution. Your team will be discontented to come across the same issues over and over again. Don’t be discouraged if finding a more full-time solution takes longer than just a quick fix. It will prove to be a good investment over ...
Pro tip for users: A good idea is to start with “From Everyone” and then turn off the notifications that annoy you. Pro tip for marketers: If you don’t want to sift through a jillion notifications a day, a social media management tool (like the one in Marketing Hub) will stop you...
For this reason, I’d suggest that aspiring SEO Leads should have a good working knowledge of how other teams outside of SEO operate. If you take the time to do this, it will pay dividends later in your career: If there are other teams in your company, ask if you can do some onbo...
If your company is a technology forward company, you might not be a good fit for an agency who doesn’t practice that same type of thinking in the day to day operation of their business. 7. Make sure your ad agency understands the Hawaii market. A growing trend we’ve seen over the...
Accurate and relevant data in every campaign report you send. Step 2: Pick a Report Template or Start From Scratch Creating your KPI report from scratch gives you the freedom to structure your report just the way you want it. Still, having a template to start with saves a lot of time. ...