Learn how to become a marketing manager with the necessary skills and qualifications. Follow our guide to kickstart your journey towards this career path.
Learn the common steps to becoming a marketing manager. This guide covers education requirements and skills that can help you become a marketing executive.
Being a compassionate leader is being a good leader. It can be hard to do that when the rest of the company’s culture seems to rely on favoritism or neglect. What can you do if you want to manage your team with compassion, but your leadership hasn’t bought into this philosophy? The...
Marketing campaigns are as varied as the brands that use them. Whether you’re usingemail digital marketing, search engine marketing, or some other marketing channel, successful campaigns have some essential traits in common. Once you understand how to create a marketing campaign, you’ll be ready...
Campaign Manager, the advertising platform on LinkedIn, reports a wide range of metrics for every campaign you run. Learn how to use that info to measure ad performance and identify opportunities to improve your ROI. 1. Choose your objective Three common goals of marketing campaigns are to: ...
A marketing strategy is a company’s action plan for reaching potential customers and turning them into repeat ones. Here’s how to create yours.
Using Kirsty’s and other SEOs’ profiles, I decided that the next step in my career needed to be SEO Manager, and at some point, I needed to get some experience with a bigger media agency so I could work my way up to leading an SEO campaign with bigger brands. 3. Find big brands...
If you want to cook up a campaign that leaves no crumbs, you’re going to need the following key ingredients. 1. Clear, Measurable Goals That Match Your Marketing Plan Social media is an individual cog in your digital marketing machine. If you want the engine to run smoothly, you need ...
If you want to cook up a campaign that leaves no crumbs, you’re going to need the following key ingredients. 1. Clear, Measurable Goals That Match Your Marketing Plan Social media is an individual cog in your digital marketing machine. If you want the engine to run smoothly, you need ...
The larger their audience, the more valuable an influencer can be to a marketing campaign. Learn more about that in our article, “Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates].” The term “influencer” is also often interchanged with “cont...