In this simple step by step guide, we show you exactly how to add Google Analytics to your Shopify store. What is Google Analytics 4? Google Analytics 4 is the latest version of Google’s free analytics tool; it replaces the company’s ‘Universal Analytics’ product, which was in use b...
The first (and the easiest) way to install Google Analytics 4 is via the Google & YouTube Channel App. Back in the good ol’ Universal Analytics (UA) days, Shopify used a native integration where you could add your UA tracking. But, with GA4, Shopify replaced the native integration with...
For a complete GA4 Shopify tracking setup, you will need to use both the Google & YouTube Channel App and GTM and custom pixels. Before getting started, make sure that you have set up your Google Analytics 4 property and that you have an active Shopify store. #2 Add the Google & YouT...
You will need to choose one option. #2.1. Install Google Analytics 4 with a plugin This is a good option for popular content management systems with built-in GA4 support or support GA4 plugins. Examples of popular platforms are WordPress, Squarespace, Shopify, Magento, etc. There are many di...
And that means marketers got 12 months to prepare and set up Google Analytics4. If you own a store on Shopify, WooCommerce, or BigCommerce, you need to set up on GA4 to avoid disruptions and much manual work. Why is it important to migrate from Universal Analytics to Google Analytics 4?
Add Google Analytics to myShopify Add Google Analytics to mySquare Space Add Google Analytics to myWoo-Commerce Add Google Analytics to myWordPress Add Google Analytics to myWix Once you’ve successfully installed your Google Analytics tracking on your website give it some time before you to star...
You should use Google Tag Manager if you integrate with other tools or platforms on your website or apps, likeShopifyorGoogle Ads, or if you want the ability to quickly and easily test any new tags. It’s a more robust and direct way to manage your tags and deploy them yourself, witho...
If you’re using an ecommerce platform like WordPress,Wix, orShopify, there are various plugins or integrations to take care of this process, allowing you to easily add or modify event parameters without diving deep into the code. Use Google Tag Manager to configure your ecommerce tracking wit...
Learn how to set up Google Analytics for your Shopify store. Install Google Search Console Google Search Console provides insights into your website’s ranking in Google search results. Use Search Console to see which of your pages rank for search queries and which search terms are driving traff...
Shopify supports businesses that are established but still run a small to medium-sized brand. It offers a wide range of third-party integrations, which makes it easy to add features and functionality that improves your website and the overall online shopping experience. It’s also a great found...