In this simple step by step guide, we show you exactly how to add Google Analytics to your Shopify store. What is Google Analytics 4? Google Analytics 4 is the latest version of Google’s free analytics tool; it replaces the company’s ‘Universal Analytics’ product, which was in use b...
The first (and the easiest) way to install Google Analytics 4 is via the Google & YouTube Channel App. Back in the good ol’ Universal Analytics (UA) days, Shopify used a native integration where you could add your UA tracking. But, with GA4, Shopify replaced the native integration with...
Before getting started, make sure that you have set up your Google Analytics 4 property and that you have an active Shopify store. #2 Add the Google & YouTube Channel App to your Shopify Store. Follow the steps below: #1 Navigate to the ‘Admin’ section of your Shopify Store and then ...
And that means marketers got 12 months to prepare and set up Google Analytics4. If you own a store on Shopify, WooCommerce, or BigCommerce, you need to set up on GA4 to avoid disruptions and much manual work. Why is it important to migrate from Universal Analytics to Google Analytics 4?
And if you do decide to proceed with purchasing a Shopify store (or indeed any business!), it’s best to involve a lawyer in the process. Although this will add to expenses, a lawyer with experience in business purchases, mergers and acquisitions (M&A) etc. will be much better able to...
You will need to choose one option. #2.1. Install Google Analytics 4 with a plugin This is a good option for popular content management systems with built-in GA4 support or support GA4 plugins. Examples of popular platforms are WordPress, Squarespace, Shopify, Magento, etc. There are many di...
You should use Google Tag Manager if you integrate with other tools or platforms on your website or apps, likeShopifyorGoogle Ads, or if you want the ability to quickly and easily test any new tags. It’s a more robust and direct way to manage your tags and deploy them yourself, witho...
From choosing keywords to crafting killer content, this no-nonsense guide to Shopify SEO explains how to boost your store’s visibility on Google.
If you’re using an ecommerce platform like WordPress,Wix, orShopify, there are various plugins or integrations to take care of this process, allowing you to easily add or modify event parameters without diving deep into the code. Use Google Tag Manager to configure your ecommerce tracking wit...
1. Default, DIY, and Custom Shopify Store Design As a SaaS solution, Shopify implies that pretty much everything is already made/provided for you, including hosting, technical support, and various store themes. So you can choose a design to your liking from the Shopify theme store/plug in ...