Through the years, Taco Bell has stayed true to its roots withclassic tacos and burritos, while always adding new items to the menu that consumers love, like the Crunchwrap Supreme, Mexican pizza, cheesy gordita crunch and Doritos locos tacos. The most successful product launch in Taco Bell h...
Before Taco Bell became the massive fast-food chain we know today, it started as a small taco stand with a big dream. From its humble beginnings in California to its growth into a cultural phenomenon, Taco Bell’s journey is a fascinating slice of fast-food history. Let’s take a look ...
Later, as CEO of Yum Brands’ Taco Bell chain from 2015 to 2018, the 50-year-old updated its image and won new customers with the “Live Más” ad campaign. There, he also launched mobile ordering, and a wave of offbeat but popular new products. The Doritos Locos Taco, a megahit, ...
What is an example of a successful collaborative marketing strategy? Does the name Doritos Locos Tacos ring a bell? Taco Bell and Frito-Lay’s collaborative product led to significant increases in revenue. Today, the co-branded menu item is still a fixture on Taco Bell’s menu due to its ...
strategy is that food doesn’t play the role of fuel anymore, but is an experience and a youth lifestyle brand in itself. They’re not just about “cheap Mexican food.” Taco Bell is starting to experiment with its menu, launching new items like breakfast options and Doritos Locos Tacos....
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Taco Bell https://vine.co/v/bvlaYggdIiU Thanks to Taco Bell, Internet marketers know that Vine is an excellent platform for product launch campaigns. The fast-food giant’s Cool Ranch Doritos Locos Tacos was one of the most popular in 2013, and it made use of Vine in avery clever fas...
[3] Taco Bell has recently unveiled the Doritos Locos Taco, which is a branding coup for both Taco Bell and Doritos. Whenever you think of one brand, the other brand comes to mind, and vice versa. Business partnerships can be very effective advertising tools. Note: it's tough to build...
Does the name Doritos Locos Tacos ring a bell? Taco Bell and Frito-Lay’s collaborative product led to significant increases in revenue. Today, the co-branded menu item is still a fixture on Taco Bell’s menu due to its widespread popularity among customers.by...