The article presents an account of the research and development process used by the fast food restaurant chain Taco Bell and the Doritos chips maker Frito-Lay to produce the Doritos Locos Taco product. Seven phases of the product's development are highlighted, including its initial ideation in ...
The article presents an account of the research and development process used by the fast food restaurant chain Taco Bell and the Doritos chips maker Frito-Lay to produce the Doritos Locos Taco product. Seven phases of the product'...
the dev teams “basically went out to Home Depot to buy a paint-spray gun, and then sprayed [Doritos] flavoring onto our existing yellow corn tacos,” recalls Creed, with a chuckle. “It
Amid a growing sriracha craze, Taco Bell wants to offer consumers more “new spicy experiences,” Stephanie Purdue, Taco Bell’s vice president of marketing toldBloomberg Businessweek.The company launched Fiery DLT last August, another spicy version of its successful Doritos Locos Tacos franchis...
Taco Bell is giving out FREE tacos on Tuesday, June 18, and, nope, there's no catch. The beloved Tex-Mex chain is just that wonderful. As part of their "Steal a Game, Steal a Taco" promotion, T-Bell's Doritos Locos Tacos will be available at all U.S. cha
Ryan Spoon
Taco Bell generated a lot of attention over its announcement Tuesday to remove all artificial flavors and colors from its food by year-end. But one of its best-selling products ever – Doritos Locos Tacos – won't be changing.JargonJulieWall Street Journal (Online)...
Taco Bell to launch Doritos Locos Tacos on March 8 to boost salesBy Tiffany Hsu