Even if you plan on playing in your grail sneakers, once you’re done, do you just toss them out? Of course not. So,what is the best way to protect and preserve your kicks? I can’t be the only person (in fact I know I’m not) who put his old Jordans in a box, and years...
Bowerman's first-hand knowledge of the toll sports takes on the body coupled with space-age design from Frank Rudy launched Nike to the pinnacle of the sneaker industry. The Air Max and the Air Jordans are the most successful products for Nike. The Air Max's features, like mesh and the ...
Michael Jordan, for instance, continues to make millions from his endorsement deal with Nike, particularly from the sales of Air Jordans. Similarly, Magic Johnson, who transitioned into business and ownership roles, continues to leverage his celebrity status to build wealth long after his playing da...
Air Jordans are designer sneakers that everyone should have in their closet. The Nike collaboration has been going strong since 1985 – with no sign of slowing down. These sneakers sit at an attainable price point, making them an ideal addition to any collection. Start your collection by explor...
“I don’t think Nike leads culturally as much as it used to,” said Christopher Morency, former editorial director of Highsnobiety and founder of brand consultancy Edition+Partners. But the old formula still works, only now it’s often in the service of Nike’s competitors. When Adidas la...
For instance, the online video game Fortnite lets players add specially branded products like Nike Air Jordans to their in-game avatar. Nike gets brand exposure, and players welcome the chance to engage with their product. Examples of successful product placement campaigns Product placement has ...
Athletes and brands have long been natural partners, but no two are closer linked than Nike and Michael Jordan. The original Air Jordan shoe was built for Jordan in 1984, and he started wearing them in his rookie season. The next year, when the Air Jordans were released to the public, ...
A new pair of valuable sneakers can come far and few in between. To make money, you need to find pairs sold under reseller price so you can profit from them. But how can you know how much a pair of shoes cost? Again a site like StockX will be very helpful. The site shows how mu...
It would have cost millions of dollars to come up with a promotion that produced as much publicity as the league's ban did. Right after that, sales went crazy." Nike saw a golden opportunity and stepped in to pay the fines, ensuring the Air Jordan would stay on the court and helping...
Keyword researchis something many sellers hate to do. But as much as you may hate it, it’s still vital. The most successful eBay listings rely on relevant keywords with high volumes. Let’s look at an example. Say you want a pair of Nike Air Jordans. The best listing will include th...