Even if you plan on playing in your grail sneakers, once you’re done, do you just toss them out? Of course not. So,what is the best way to protect and preserve your kicks? I can’t be the only person (in fact I know I’m not) who put his old Jordans in a box, and years...
Michael Jordan, for instance, continues to make millions from his endorsement deal with Nike, particularly from the sales of Air Jordans. Similarly, Magic Johnson, who transitioned into business and ownership roles, continues to leverage his celebrity status to build wealth long after his playing da...
Unlike luxury fashion houses, Nike manufactures Air Jordans in Asia, with most production taking place in China and Vietnam. The majority of Air Jordans on the market today are legitimately made in China. Air Jordan Prices: What They Cost and Why They’re Worth It Most Air Jordan sneakers r...
For instance, the online video game Fortnite lets players add specially branded products like Nike Air Jordans to their in-game avatar. Nike gets brand exposure, and players welcome the chance to engage with their product. Examples of successful product placement campaigns Product placement has ...
The company invested ever-more design and marketing resources into its booming retro sneaker business, capitalising on seemingly bottomless demand for iterations on vintage Jordans and Air Force 1s. These strategies initially boosted the business. Nike’s sales shot up 19 percent in its fiscal year ...
Athletes and brands have long been natural partners, but no two are closer linked than Nike and Michael Jordan. The original Air Jordan shoe was built for Jordan in 1984, and he started wearing them in his rookie season. The next year, when the Air Jordans were released to the public, ...
Keyword researchis something many sellers hate to do. But as much as you may hate it, it’s still vital. The most successful eBay listings rely on relevant keywords with high volumes. Let’s look at an example. Say you want a pair of Nike Air Jordans. The best listing will include th...
It would have cost millions of dollars to come up with a promotion that produced as much publicity as the league's ban did. Right after that, sales went crazy." Nike saw a golden opportunity and stepped in to pay the fines, ensuring the Air Jordan would stay on the court and helping...
A new pair of valuable sneakers can come far and few in between. To make money, you need to find pairs sold under reseller price so you can profit from them. But how can you know how much a pair of shoes cost? Again a site like StockX will be very helpful. The site shows how mu...
1984: The Air Jordan Athletes and brands have long been natural partners, but no two are closer linked than Nike and Michael Jordan. The original Air Jordan shoe was built for Jordan in 1984, and he started wearing them in his rookie season. The next year, when the Air Jordans were rele...