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) The success of the logo surely has something to do with the fact that it represents motion and speed, two values of the athletes that Nike sells to. Note: you’re not trying to find a logo that simply speaks to your tastes. You’re trying to find one that speaks to your audience...
Social Media Marketing:Use social media platforms like Instagram, Facebook, Twitter, and TikTok to promote Nike products. Share high-quality images and/or videos of Nike products and people enjoying them. You can also partner with social media influencers to promote Nike products and share the p...
They shouldn’t have to dig through many layers of your site to find what they’re looking for. Don’t forget about key links—like your shipping information, returns policy, and contact info—which could be included in your footer. Be clear about what you sell: Your visitors should know...
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Many brands see speaking out as the right thing to do. After George Floyd, a 46-year-old Black man, died in Minneapolis police custody in May, Nike was among the first to release an appeal to end systemic racism, in the form of a 60-second TV ad featuring a twist on its famous “...
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Many ads went to multi-brand web shops that advertised KEEN alongside other footwear companies like Adidas and Nike. This added credibility from the customer’s point of view. When you’re dealing with multiple types of infringement, you have to take a multi-pronged approach. This is where Re...
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A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design. Some common examples include the Nike swoosh, the Golden Arches, or the Maxwell House slogan "Good to the Last Drop." When you see or hear these, ther...