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There are so many different ways to stand out against the crowd, you just have to survey your competitors and see how you do it better.Pro Tip: Bhavik Sarkhedi, CMO of Write Right, says that “[When creating a positioning statement] It’s crucial to articulate not only what your brand...
Interview-to-hire ratios for candidates of different backgrounds and gender to ensure they’re moving through the recruitment pipeline. Offer acceptance rates to understand if applicants align with your culture and working environment. They can also diagnose pay inequality among different groups of peo...
What Does a Great Unique Value Proposition Look Like? A compelling value proposition: Is concise and easy to understand Is memorable Tells a customer what they’ll get from buying your product or service Explains how your offer is different from the alternatives ...
They shouldn’t have to dig through many layers of your site to find what they’re looking for. Don’t forget about key links—like your shipping information, returns policy, and contact info—which could be included in your footer. Be clear about what you sell: Your visitors should know...
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Gray logos are versatile and can be used to depict many different messages. For instance, they can be used to create a feeling of elegance and luxury, or a sense of minimalism and modernity. Logo color combinations have a strong effect too, and impact the overall logo psychology. The right...
Begin by outlining the channels through which customers can reach you, such as email, phone, live chat or social media. Establish clear response times to inquiries and set protocols for resolving different types of issues efficiently. Training your team to handle customer interactions with empathy ...
Successful brands create a gap between themselves and their competitors in consumers' minds. Similar companies generally offer products that are 99.9% identical to non-specialists. The difference is in the brand. For example, how many people would notice if you tore the label off a pair of Levi...