Want to learn how to promote your business on TikTok? Here’s how to create a TikTok video, and how to develop a winning TikTok marketing strategy for your brand.
Sim's agency division forms part of TikTok's fledging marketing arm, which was formalised as TikTok for Business in June. The TikTok for Business portal offers a self-serve advertising platform, access to its slate of ad options and an e-learning centre to help agencies and marketers un...
How has AI impacted the market? Look for industry benchmarks to gain insights into what your competitors are spending on marketing. This will give you an idea of what your marketing budget should be. Take a look at this representation of the percentage of revenue different industries allocate ...
We’re also seeing some great success with TikTok Influencer marketing, specifically pairing advertising with other efforts. For example, Instagram feeds are full of ads where the creative is an influencer’s post - doing this on TikTok has given us great results. Mobile...
KOL marketing on Douyin (TikTok’s Chinese version) is incredibly effective because of the app’s massive reach and engagement (over 600 million active users) Douyin is very visual, which makes it perfect for showing off products or services. ...
TikTok has a nifty “Apply” button that will auto adjust the budget here.Very demure TikTok, very demure. The next big difference is that TikTok Search Campaigns are only eligible to show up in the “TikTok search result” placement. ...
It can also be difficult to analyze very complex factors that could be either a weakness or a strength. For example, running ads on TikTok might have the highest cost and drive higher quality leads, which could be both a strength and a potential weakness. ...
When I first got TikTok I would post and then leave, because I was afraid the teenagers would make fun of me. I actually didn’t read the comments for a few months. Then I came back and everyone was nice so I stayed. Feeling inspired? Learn more about the great influencers waiting ...
Despite the glittery appeal of these emerging platforms, advertisers still suspect that TikTok is most poised to assume dominance over social spend. “TikTok has changed the game. Everybody we’re working with is interested in TikTok and how to make TikTok successful for their marketing,” Product...
Some brands have remained loyal to Facebook and also Instagram, but many others are making sharp pivots to embrace morezero-party dataand first-party data while leveraging new social platforms for marketing based on one-to-one connections, such as TikTok. ...