The purpose of this work is to analyze the rapid growth of TikTok, to find out what factors have given rise to this growth and the impact in digital marketing.doi:10.1007/978-981-33-4183-8_4Teresa GuardaMaria Fernanda AugustoJosé Avelino Victor...
That’s why marketing leaders are implementing AI-driven initiatives in their marketing strategies with many believing the technology will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%), according to our ‘2024 Global Digital Skills & Training Report: Insigh...
TikTok is a unique medium of community interaction that allows people to communicate using videos. It is fun and has a huge scope for brand promotion. You can create your own business account and interact with the new age buyers. Also, invite them to create content for you. You can then...
Video is still the dominant content format in digital marketing in 2025. Over82%of internet traffic is video-related. Consumers prefer video content over text, making it a crucial component of any marketing strategy. Short-form videos (such as those on TikTok, Instagram Reels, and YouTube Shor...
TikTok is all about trends, which brands can use to their advantage in an attempt to go viral. But, just because your viral video pops up on the ‘For You’ page doesn’t mean you’re going to gain a lot of followers. Many users don’t check the ‘Following’ tab as ofte...
When it comes to choosing the right social media platform for your marketing goals, it’s important to consider the distinct content styles and post formats of Instagram, TikTok, and Facebook. Instagram’s emphasis on arresting visuals and compelling narratives allows you to showcase your products...
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TikTok continues to evolve and dominate TikTok has become a big playerin the social media marketing realm. And that’s not set to change in 2023. TikTok generated $4.6 billion in 2021, a 142 percent increase year-on-year with 1.8 billion monthly active users predicted by the end of 2022 ...
On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. Outside of sponsored posts, affiliate marketing is lucrative on TikTok (i.e., #TikTokMadeMeBuyIt). When creators post videos ...
"TikTok is an engine of cultural change and a platform that empowers users and creates trends," explains Noam Zada, Head of Global Mobile Gaming Marketing at TikTok. "Just as we've witnessed the platform's impact on music, food, fashion, beauty, and literature, we're now seeing a simila...