copywriting efforts are also more effective than outbound advertising methods. By creating unique, relevant, and high-quality content on a webpage, blog, or social media account, a company with an on-staff copywriter can easily build an audience...
The downside is you’re not going to get paid as much as if you were working with the clients directly. In time, many copywriters decide the trade-off isn’t worth it and start their own copywriting business or agency, but in the beginning of your career, it’s a solid option. How ...
It uses simple language and is funny and creative, making a Mortal Kombucha brand that’s hard to duplicate, which is hard in ecommerce. David Ogilvy’s Rolls Royce ad Source: Honey Copy David Ogilvy, also known as, The “Father of Advertising”, nailed great copywriting when writing this...
Google for copywriter swipe files. A swipe file is a collection of great copywriting that copywriters have stashed away. When they get stuck, they can flip through it for inspiration. There’s tons of sites that have compiled this stuff likeSwiped.co. Whenever you see an ad online that pe...
They’ll tell you writing that overtly sells a product or service is copywriting—and everything else is “not copywriting.” That was once true, but it isn’t any more. Because the Internet changed much of what we once knew about marketing. ...
Some business skills are hard to define because they incorporate things that most people do every day. We all manage projects and personal finances, but that doesn't make us product managers or accountants. Copywriting is similar—since most Americans spent years in school being taught to write,...
Just remember, reading about improving your copywriting skills is NOT the same as actually practicing the skills. So make sure to put everything I’m sharing below into practice. Also, if you want to see a bunch of examples of ads, check out this post of51 copywriting examples. ...
It’s super awkward to watch somebody trying too hard and practicing can get it out of your system. Here’s how I’ve done this in the past. One thing I always tell myCopywriting for Creativestudents is to make sure that you let something rest and look at it the next day with fresh...
While things moved slowly at first, I now make plenty of money (more than enough to live in Sydney, Australia – one of the most expensive cities in the world), but the funny thing is, I don’t live there anymore. You see, I built my freelance copywriting business using the internet...
If you do know exactly what you want the support staff member to do, then say exactly that. Don’t beat around the bush. Don’t assume the person reading your support ticket is going to infer the call to action from context clues. That’s not good copywriting! Beclearin your call to...