With the increasing relevance of customer feedback, it has become essential to use theVoice of Customerin product R&D. You can eliminate most guesswork by incorporating customer feedback in the design stage itself. Plus, your theories and assumptions get validated. Some common ways to get customer...
decided totake the Newton-inspired original logo and change it to the simple, iconic logoto distinguish the brand. By using a clean aesthetic and building user-friendly but style-statement products, Apple has mastered the art of creating a lifestyle product and subsequently, a positive brand ...
For the Apple Watch, follow this tutorial. And finally, if Bluetooth isn’t working for you, we’ve got you covered. Wrapping up… Congratulations on your brand-new iPhone. Now that it’s set up, what will you do with it? In the comments, tell us about your exciting endeavors. Did ...
Brand equity is a measure of the perceived worth of a brand or product in the eyes of consumers. Learn how to build and strengthen your brand’s equity.
3. Turn off auto-lock (optional): Turning off auto-lock will prevent the device from locking itself during the data transfer. 4. Check storage space: Ensure your new device has enough storage space to accommodate all the data from the old device. 5. Set aside time: Data transfer can tak...
“Apple does amazing product photography,” Kobe says. “When you look at that product photography you see beautiful highlights—everything comes from the soft box lighting effect and it’s what makes the product look good. What we discovered was when we placed a poster over the tables, ...
5. Include what the brand delivers to consumers.Your brand offering is a vital part of your positioning statement. It’s the main reason that customers are seeking you out, so when crafting your own, you need to cover these two bases:Who does your company serve? How does your company ...
What Does Brand Loyalty Mean? Brand loyalty occurs when consumers consistently buy the same brand over and over again. People tend to buy the same brands even when there are similar products and services available on the market from competing companies regardless of price. Consumers are loyal beca...
MacBook, iPad, oriPhonebecause of their loyalty to the brand. Its customers don’t hesitate to replace their existing Apple gadgets with new Apple gadgets as the company releases them.
Creating a marketing campaign starts with an understanding of the product itself. Who needs it and why? What does it do that no competitor's product can do? Perhaps it's a new thing altogether and is so compelling in its design or function that consumers will have to have it when they ...