(1)细节理解题。根据文章第二段Another effect of advertising is educating consumers about specific products or services.(广告的另一个作用是教育消费者了解特定的产品或服务。)可知广告对消费者的影响是教育消费者关于特定的产品或服务。A.Asking people to buy t
How does advertising affect consumer and suppliers in term of economics?Advertising affects people’s perception about the product which can shift demand and the implying of advertisement also changes marginal cost (supply), then we could deprive 4 ways to explain the situation of advertising’s ...
I've probably seen the ad a hundred times anddidnt think it could affect me. My mom has taught me tonever give in to the manipulative(操纵的) ways ofadvertising. She's a therapist. When I was in secondgrade, she started an after-school class where she hadkids analyze TV shows and ...
Developing Recognition It's no secret that colors affect mood and memories, however, they also build a sense of association (think about how traffic-light colors relate to danger, caution or safety in various other aspects). Mood, memorability and association are crucial in advertising, but by ...
The study's results suggest that not advertising appeals but the types of involvement increase the brand affect, brand identification, brand trust, attitudinal and behavioral brand loyalty. [ABSTRACT FROM AUTHOR]Nam-HyunThe University of TexasAmerican Academy of Advertising Conference Proceedings...
Stigma interferes with life goals of people with mental illness. Direct-to-consumer advertising (DTCA) may impact stigmatizing attitudes. The purpose of this study is to examine the effects of psychiatric medication DTCA on the stigmatizing and affirming attitudes of the general population versus ...
As long as the online mediadoes not possessthe elements of advertising content, these laws and regulations won’t apply. However, to avoid unfair competition, the People’s Republic of China requires every advertising publisher to prove thecredibilityandauthenticity of their messaging. If proven untr...
HowDoesAdvertisingAffectMarketPerformance?TheCaseofGenericAdvertisingByStephenF.HamiltonOrfaleaCollegeofBusinessCalPolySanLuisObispoTimothyJ.RichardsMorrisonSchoolofManagementandAgribusiness,ArizonaStateUniversityandKyleW.StiegertDepartmentofAgriculturalandAppliedEconomicsUniversityofWisconsin-MadisonSelectedPaperpreparedforpresenta...
How does advertising influence people's purchases? How do brands use influencer marketing to change consumers' behavior? How does social media marketing increase sales? How can the holidays affect influencer marketing? What is micro-influencer marketing?
How Publicity and Advertising Spending Affect Marketing and Company Performance Print Media Publicity about Durable-Goods/Services Brands Has a Stronger Impact ... Weinberger,F Michelle,Spotts,... - 《Journal of Advertising Research》 被引量: 2发表: 2015年 The effects of advertising and publicity ...