This paper is exploratory and aims at answering the following research questions: (i) How does m-business create value to firms? and (ii) Which are the components of the construct m-business value for firms? Interviews were conducted with experts to explore the construct of m-business value ...
Picoto W.N., Palma-dos-Reis A., Belanger F., How does mobile business create value for firms?, Proceedings from the ninth international conference on mobile business in Athens, Greece, 13-15 June 2010.Picoto, W., Palma-dos-Reis, A., Belanger, F. 2010. "How Does Mobile Business ...
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For some innovative AI adopters, AI helps create entirely new business models. Few enterprises, however, are using it for such broad transformation yet. A peek behind the AI curtain To help separate myth from reality, the IBM Institute for Business Value (IBV), in collaboration with the MIT-...
How does an organization create customer value Howdoesan organizationcreatecustomervalue? Marketing experts Don Peppers and Martha Rogers said: “Without customers‚ you don’t have a business.” It is such a simple‚ nevertheless‚ a scary thought. We live in a world of consumerism‚ in...
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Create a great value proposition in five simple steps! Don’t forget to test your Value Proposition! Online retailers with great value propositions: 5 practical breakdowns. Let’s dig in! 1. What is a value proposition? A value proposition is simply a statement of the different ways you prov...
How to Format a Value Proposition To create a unique value proposition, you should review your company’s benefits, costs, and value. In other words, what does your business bring to the table? How much are customers expected to pay and do they face any risks by doing business with you?
The presence of goodwill implies that a company's value is greater than its combined raw assets. The effect of goodwill on a company's value is better understood by learning the factors thatcreate business goodwill. The three factors in the creation of a company's goodwill include its goin...