When you embark on your own logo design process, you’ve got to do it right. Learn how to design a logo in this comprehensive step-by-step guide.
This will help you understand what direction you want to go in as you learn how to design a logo. What are 3-5 adjectives that describe my brand? The next step on your journey is to create a list of your brand’s persona attributes. This list can also include specific features, values...
It will appear on your website, products, marketing, in-store signage—just about any place where people interact with your brand. A logo might seem like a small asset, but there’s a lot of significance packed into it. Your brand values, products, audience, industry, background, and per...
Each part of the anatomy of a logo has its own specific purpose and particular effect on the viewer. In order to help you design the best overall logo design, we are going to walk through the individual pieces of the logo anatomy and how they work.
The trademark gives the impression that driving a Jaguar vehicle will be as fast as a big cat. Weak Trademark Types: Descriptive trademarks describe some aspect of a good or service, such as its quality, characteristics, function or purpose, without distinguishing it in any tangible way. Sure,...
Again, you will strongly benefit from an attorney or specialized service to help you prepare the application because it must accurately describe the logo in terms that are utilized by the USPTO. If your application is rejected, your application fee will not be refunded. If your application is ...
The logo introduced in 1959 was quite different from the earlier designs. The reason is that it had a sports boot picture as the main design of the logo. This was smartly created to describe that Puma specializes in manufacturing sports shoes and there is no other company better than it in...
Remember that this field is provided for you to briefly describe your picture for the blind and for search engines. After your image is inserted, it will probably appear in an awkward position, like in the example below. To completely separate your picture from your words, click somewhere ...
Logo Infringement Cases How simple it is, when you hear intellectual property attorneys describe the difference of both: copyright and trademark laws. Copyright covers creative works of expression fixed into a tangible medium of expression. Trademark covers business names, slogans and other items used...
“I’m at a point in my design practice where I don’t want to waste time presenting more than one logo proposal. I feel confident enough to say that after weeks of working on a logo and applying a carefully tested method I don't need to present two or t