The application will prompt you to describe the goods or services your logo represents. If you fail to do so—or if the logo does not clearly represent the type of product it claims to sell—the USPTO will reject your application. So when I say you’ll need to describe the good or ser...
This will help you understand what direction you want to go in as you learn how to design a logo. What are 3-5 adjectives that describe my brand? The next step on your journey is to create a list of your brand’s persona attributes. This list can also include specific features, values...
When you embark on your own logo design process, you’ve got to do it right. Learn how to design a logo in this comprehensive step-by-step guide.
Designing a logo that embodies your brand can help you grow better, but doing it right is just as important. Here’s how to design the perfect logo, step-by-step. Understand your brand. Brainstorm words that describe your brand. Sketch ideas based on these words. Test your top sketches ...
How to Trademark a Logo Copyright Infringement Trademark Infringement Logo Infringement Cases How simple it is, when you hear intellectual property attorneys describe the difference of both: copyright and trademark laws. Copyright covers creative works of expression fixed into a tangible medium of express...
Each part of the anatomy of a logo has its own specific purpose and particular effect on the viewer. In order to help you design the best overall logo design, we are going to walk through the individual pieces of the logo anatomy and how they work.
Trademarking your company's logo is an essential step to protect your rights. It's also a complex process that requires expert legal assistance.
Is best to present logo and identity design projects either over the phone or in-person. I usually present my logo design work via Zoom video call, after which I send my client the link to that logo presentation by email. That way I get the chance to describe my logos, explain my idea...
Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to...
” When creating a mood board for the Jeans Beads brand, I was using the vintage font Script as an inspiration. Its characteristics will guide me in drawing the logo. Script is a delicate, calligraphic font. It features smooth line made with a brush or feather. I’d describe it as ...