That’s why 93% of business leaders say social media data and insights will be their company’s primary source of business intelligence. But this dynamic and rich data source hasn’t been fully harnessed. You need to use social media market research to uncover critical customer, competitor and...
The answer is social media marketing.It gives companies great opportunities to engage with their consumers, reach a global audience, and foster brand loyalty. It goes beyond just building brand awareness. It is capable of directly impacting customer relationships, revenue generation, and overall busine...
Companies cited three top reasons for using social media: creating brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%). Under one third (32%) said they use it for lead generation, while only 16% use social media to assess market perception of the...
Using social media to showcase your company culture is critical if you want to find and keep exceptional team members. In today’s highly competitive job market, the most talented employees have many options. When deciding whose offer to accept, these career-minded individuals consider company cul...
With steady sales of products or services, a firm can monetize its resources, maintain its business operation, and be able to conduct risky, high-return activities such as market expansions, new product development, and digital innovations.Martínez-López, Francisco J....
Back in the day when AI and social media weren’t a thing, organizations used to market their products through traditional means like TV, radio, and newspaper ads. Now, technology has gained a lot of demand, and it has become a necessity for companies to adapt to digitalization and use it...
Many marketers out there compilesocial media tipsthat aren’t actionable and don’t help companiesbuild a brandwith staying power. But, don’t worry, I got your back with this one. When it comes to effectively using social media togrow your business, there’s a lot of ground to cover. ...
Learn how to use social media to Market Your e-Book or book. After all the effort you put in writing it, it would be a shame to fall short at the last step
Research has found that 86% of buyers are willing to pay more for a great customer experience. If all of your products are similar to your competitors’, then providing excellent social customer service can set you apart from the pack. 3. Use organic and paid strategies On social media, a...
Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way t...