How Do B2B Companies Use Social Media? We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell. Social Media as a Mar...
Martínez-López, Francisco J.University of GranadaLi, YangchunZhejiang University of TechnologyYoung, Susan M.Fordham University
We live in an age of vast information where companies have an array of avenues to showcase their brand. There was a time when the only positive publicity you could generate for your business was through traditional media coverage, and company newsletters and brochures. Now you can promote your...
How do B2C and B2B companies use social media differently? 58% of B2C companies said social media has a more positive influence on the revenue and sales than B2B - purchasing decisions are more likely to occur on social media for B2C customers than B2B. However, social platforms ...
We asked 2,714 communicators how their companies use social media in our Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic. Here's a peek at what we found: Forty-two percent of companies have only one person who works on social...
Brand Awareness:B2B companies use social media channels to showcase their expertise and position themselves as industry leaders among their target audience. Sharing insightful content, such as white papers, case studies, and blogs, helps them to build credibility and trust with potential clients. ...
In 2015, the pace of social media change is – if anything – poised to accelerate. But for businesses, there’s one important difference from the past. Hungry to monetize, the major networks are figuring out ways to make it simpler and more productive for companies to engage with customer...
Even as social media companies improve their accessibility features, there's still a lot of work to be done before we get to universal access. We talked to social media creators and disability advocates Chrissy Marshall and Molly Burke about how companies and creators can bridge accessibility ...
How Small Businesses Can Use Social Media for Customer ServiceCustomer relationship management isn't just the domain of big brands, and these days, more and more companies are offering free online tools to make it easier for SMBs to keep t...Mashable...
Learn how to use the top seven social media platforms to your advantage. Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s...