hijacked media,直译为“被劫持的媒体”,在营销和传播领域中,它指的是一种特定类型的媒体形式,其特点在于商家或品牌的资产、活动或信息被消费者、利益相关者或激进分子等非官方渠道所控制或影响,从而以商家可能不期望或不受控制的方式传播。这种媒体形式与earned media(口碑媒体)形成对比,earned media是通过消费者的积...
“hijacked media”在中文中通常翻译为“被劫持的媒体”,这一术语主要用于描述品牌或组织的信息传播渠道因外部干预或意外事件而失去
劫持式媒体(Hijacked Media): 劫持式媒体与额外媒体相反,当公司的资产或者某次活动变成了消费者、利益相关者或者激进用 … www.resonancechina.com|基于7个网页 3. 劫持媒介 ...媒介指的就是上文中提及的earned media;劫持媒介(hijacked media)就是无偿媒介的对立面。
劫持媒体（Hijacked Media）：消费者建立或传递对企业提出指控，并呼吁其他消费者共同抵制的讯息 .Earned Media(赚得媒体)，品牌通过运营自己的媒体，同时通过Paid Media产生的二次转发，粉丝帮我转、品牌电商的用户的转发评论等。owned media自媒体，如现在流行的微信公众号 付费媒体（Paid Media）：通过付费...
考研英语每日一句: Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a b...
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. 这种劫持式媒体恰恰与免费媒体报道相反:某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益...
所我的回答如下：提到hijacked media 是为了证明earned media 对市场产生的不利影响。同学，你这道题出现...
2013年考研真题(英语一)阅读理解 Section Ⅱ SuchhiJackedmedia are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. 2011年考研真题(英语一)阅读理解 Section Ⅱ...
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, Genetic Engineering, Genocide, Geoengineering, GMOs, God's Natural Laws, Government, Health, Health Alert, Health Hazards, Mainstream Media Propaganda, Mark of the Beast, Mental Body, Mental Health, Mind Control, Nanotechnology, news, News Analysis, Pestilence Programs, Planet Earth, Real News,...