As we settle into 2022, this month''s column will take a look at predicted marketing trends for the new year, both in general and those specific to higher education. Consider the following marketing trends, and how they might be applicable to your recruitment techniquesDonna Talarico...
Besides the tested traditional channels, social media marketing is a higher education marketing trend that will be here for a while. Here’s a list of our top most effective marketing trends you can use to target prospective college and university students: 1- Invest in a Dynamic Blog Blogging...
Those who succeed will utilize innovative digital strategies, adapting to the latest trends in higher ed marketing to stay competitive and connect with today’s highly discerning prospective students. With that in mind, these are nine of the top trends in higher education marketing for 2024....
In “What Gets Measured Gets Managed,” our 2024 higher education marketing benchmark research conducted in partnership with UPCEA, we analyzed whether professional, continuing, and online (PCO) units are tracking two key metrics that could inform critical outcomes: cost per inquiry (CPI) and cos...
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Since it entered the higher education realm, AI has stirred a buzz, thanks to the way higher education industry trends is transforming the methods of doing things in this industry. Understandably, there is a good deal of optimism that this emerging technology will automate and streamline workflows...
Related: 5 higher education marketing trends from 2022 Green says embedding this pro tactic into your recruitment tours not only helps cut fat off your budget, but also makes your resulting stops more meaningful, likely to yield results and attainable. He recommends pre-building relationships at ta...
Discover the key Higher Education Marketing Trends in 2023-2024! From personalized student messaging to data-driven strategies, stay ahead of the curve.
10 higher ed marketing trends from the last decade you can still leverage today The higher education marketing landscape has change significantly in the last decade—and we've been blogging about the trends and changes throughout. Find out what's evolved and how these changes are still relevant...
To help you take your event strategy to the next level, here are five top trends shaping the future of higher education events in 2023. 1. Embracing digital elements for in-person events In-person events are returning, but savvy event planners are assessing the new normal. “If you think...