BCG矩阵(也称为Growth-Share Matrix)是一种组合规划模型,用于根据业务组合中的产品的增长情况和相对市场份额进行分析。BCG 矩阵由波士顿咨询集团创建,也称为波士顿或增长份额矩阵,它是一种规划工具,它使用公司产品和服务的图形表示来帮助公司决定应该保留、出售或投资更多的东西. 该矩阵自 1968 年以来一直用于帮助公司深...
The advantages of the BCG growth share matrix are manifold. It plots business units (or products) that form part of a corporation’s portfolio on a grid of four equal quadrants on the basis of their market growth and market share (which is why the BCG Matrix is also called the “Growth-...
The BCG-Matrix is one of the world's most famous management tools. But does the Growth-Share Matrix really make sense? Learn more about the BCG analysis.
The BCG matrix, also known as the growth-share matrix, was created by the Boston Consulting Group, a prestigious business consulting firm. The purpose of the matrix is to allow a corporation that has multiple business units or is the parent company holding mul...
Step 5. Draw the circles on a matrix Step 1. Choose the unit.BCG matrix can be used to analyze SBUs, separate brands, products or a firm as a unit itself. Which unit will be chosen will have an impact on the whole analysis. Therefore, it is essential to define the unit for which ...
The creation of the growth share matrix was a collaborative effort. BCG’s Alan Zakon—who would go on to become the firm’s CEO—first sketched it and then refined it together with his colleagues. BCG’s founder, Bruce Henderson, popularized the concept in his essayThe Product Portfolio, ...
The creation of the growth share matrix was a collaborative effort. BCG’s Alan Zakon—who would go on to become the firm’s CEO—first sketched it and then refined it together with his colleagues. BCG’s founder, Bruce Henderson, popularized the concept in his essayThe Product Portfolio, ...
BCG Growth Share Matrix is designed for companies to understand the current and future competitive landscape for strategic planning.
The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in Con
BCGGrowth-ShareMatrix:QuadrantCharacteristics 30%Star Earnings:highstable,growingCashflow:neutralStrategy:holdorinvestforgrowth QuestionMark Earnings:low,unstable,growingCashflow:negativeStrategy:increasemarketshareorharvest/divest MarketGrowth CashCow Earnings:highstableCashflow:highstableStrategy:holdoraddmarket...