Chinese Brands Need to Tell Good Brand Stories forGoing GlobalUnder the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientationvip中...
Midea's overseas business began with OEM production for international brands such as GE, Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-en...
Chinese brands going global The vast improvement in the quality and design of many Chinese products has been brought into focus by the Beijing Olympics, which opened last Friday. “It”s a hard-won opportunity for Chinese businesses to expand their international market through their links to the...
After 15 years of hard work, he contributed to more than 20 technical breakthroughs and upgraded the product line of CREG, creating a Chinese brand of tunneling machines. 时间回溯至十几年前,我国施工用的隧道掘进机大部分依赖...
Lyndon Cao, Director of Global China Practice at Ogilvy & Mather, analyzed the opportunities and challenges for Chinese companies seeking to market their brand overseas in terms of background, strategies and tactics. He pointed out that with the worldwide growth of the middle class, coupled with...
Midea's overseas business began with OEM production for international brands such as GE, Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-en...
Vietnam, as China's largest trading partner and second-largest export destination in the Association of Southeastern Asia (ASEAN), has played a key role in Chinese enterprises' global expansion. The bilateral trade between China and Vietnam in 2023 approached $171.2 billion, constituting over 25%...
Midea's overseas business began with OEM production for international brands such as GE, Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-en...
Aokang firmly believes that the dream is coming out. As long as we keep on working hard, we can realize our dream of century Aokang and global brand! {page_ break} Zhejiang Aokang Shoes Co., Ltd. is one of the leading leather shoes brand enterprises in China ...
Most of the designer brands are concentrated in the women’s wear industry, and the men’s wear market with huge room for growth is waiting for more brands to open up. Related articles The fashion industry in China: Chinese young consumers are becoming highly brand-conscious ...