BrandZBrand Although impacted by the pandemic, Chinese brands continued their brand-building investment to grow their business overseas, according to theTop 50 BrandZ™ Chinese Global Brand Builders 2021 reportlaunched by Google and Kantar today in Shenzhen, China. Top Chinese brands experienced a co...
Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-end product layout.
said at the conference that their secret to going overseas is the integration of design featuring Eastern and Western cultures and the technological functions, thereby showing the strength and creativity of this Chinese brand.
The localized communications and community impact teams can better handle public relations and brand management, enhancing the brand's global influence and acceptance. AWS, through the deployment of localized technical teams worldwide, ensures that customers in different regions can enjoy efficient, low-...
Fang Hongbo, Chairman and President of Midea Group, announced at the 2024 Midea Group Annual Meeting that the company will firmly implement its Original Brand Manufacturer (OBM) priority strategy in overseas markets. This involves optimal resource allocation, strengthening the localization layout of the...
2. Internationalization of brand image management This involves not merely a visual upgrade, but a comprehensive overhaul starting with a refreshed international brand strategy. Create a unified brand image management system suited for overseas markets and foster global brand consensus. ...
2. Reach brand balance across domestic and international markets For the market, the ups and downs of the pandemic have brought great challenges to the apparel industry, and Chinese designer brands are not immune. Luxury clothing brands have borne the brunt of the pandemic, losing around USD 43...
understanding of the cultural differences between China and other countries and, at the same time, leverage the “integrating point and sphere” media communication method. This will permit overseas audiences to gain an understanding of China as a part of the value of the brand in a timely and...
Chinese Brands Need to Tell Good Brand Stories forGoing GlobalUnder the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientationvip中...
NEW YORK, June 14 (Xinhua) -- More Chinese companies have been striving to build stronger brands in a global arena. Their brand value rises rapidly, primarily propelled by technology-driven innovation and overseas consumers' acknowledgement, some researchers and reports showed. ...