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strategic management textbooks, while seeming to address the hot theme of globalization, contain only one chapter on ?international strategy.? Finally, most international business textbooks do have a section (containing several chapters) on international strategy. However, they always carry a wider cover...
Book review of Global Strategic Management, by P. Lasserre, Palgrave Macmillan, Basingstoke, 2003, xx + 454 pp., 24.99, softcover (ISBN 0 333 79375 7)When should a plant, if ever, adopt more flexible forms of production technology? The factors supporting the decision for a dedicated system...
Provides a step-by-step review of key international marketing strategy decisions Shows how global market opportunities are identified and global strategies are drafted Part of the book series: Management for Professionals (MANAGPROF) 93k Accesses 20 Citations 3 Altmetric This...
'Counter Strategies uncovers one of the most important strategic paradigm shifts of our time. Managers and consultants in technology-based industries should not ignore this book.' Hans-Paul Buerkner, President and Chief Executive Officer, The Boston Consulting Group ...
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Global Marketing Management (7th Edition) 2024 pdf epub mobi 电子书 图书描述 This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment;...
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